Business Research:
Our analyst teams cover a range of business areas including real estate, infrastructure, consumer goods, telecom, media, automotive, banking, insurance, mutual funds, entertainment, social sector initiatives and general communications.
The teams adopt research methodologies as per client need or suggest alternatives methodologies to deliver high quality research. The teams conduct primary and secondary research as specified even as the team leads monitor quality and ensure that deadlines are met. Quality assurance is central to our research endeavors. Our analysts are engaged at all levels of a research project, from information aggregation to report writing.
Market Research:
Wellversed Media provides strategic insight into business and financial services and products driving industrial growth.
Every market research we undertake has six stages, namely:
- Formulate the problem
- Determine research design
- Design data collection methods and forms
- Design sample and collect data
- Analyse and interpret the data
- Prepare the research report
Consumer Research:
Wellversed Media reaches the consumers who buy your products or use your services. We are skilled at identifying and targeting the people that you need to talk to. Our sampling capabilities allow us to identify the right consumers for your marketing research survey by demographics, occupation, lifestyle, or topics of interest.
Once the correct consumer sample is identified, Wellversed Media has the means to collect their opinions using a variety of approaches. We select the data collection vehicle which is most appropriate for your project. These methods include online research, handheld survey technology, in-person interviewing (mall, central location, and in-store), telephone interviewing, and qualitative focus groups and one-on-one interviews
Development Research: Wellversed Media provides comprehensive primary and secondary level research support to key development agencies. Our research team functions as an information repository (in terms of gathering, collating, packaging and disseminating information); and as a research center (in terms of organising training sessions, and seminars and conferences).
We conduct field surveys and in-depth interviews to support development initiatives and research activities.
Our content team offers supplemental services, such as, high quality report writing, preparation of powerpoint presentations and brochures.
We focus on:
- Rural education
- Rural Health
- Livelihood
- Microfinance and Micro-insurance
- Right to Information
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